Recruitment Tips and Tricks to Attract Exceptional Talent
We may be in the middle of a global pandemic, but let’s face it – the competition for excellent talent still exists. Gone are the days when hiring managers or HR could throw up a job posting on Indeed and call it a day.
Nowadays, recruitment, or rather, talent acquisition has become an entire discipline in itself. There’s a good reason for this, and the proof is in the statistics. “60% of job seekers report a negative candidate experience with the employers they engage, 72% of job seekers report sharing their negative candidate experiences online, and 55% of job seekers report avoiding certain companies after reading negative online reviews” (Human Capital Institute, 2018). With statistics like these, a growing emphasis has been placed on best-in-class recruitment strategies. In this blog we will focus on three key elements:
1. Candidate Experience
Candidate experience is king. But what is candidate experience? Well, it’s as simple as it sounds, really. Candidate experience is the experience that a candidate has with your organization; it begins the moment that a candidate interacts with your careers page and lasts all the way until an offer is accepted, or a rejection is given. So, what are the key elements to a great candidate experience? At Reimagine Work we believe it is two simple (easier said than done!) things that differentiate a good candidate experience from a bad one: follow up early and often and be genuine and authentic.
2. Ease and Simplicity
Want to get more applications from qualified job seekers on jobs that you post? Try designing your recruitment process with simplicity and ease in mind. Remove barriers that may cause candidates to abort their mission to apply to your organization before it’s even started. Barriers include things like the necessity to create an account to apply, lengthy job history forms to fill in, and excessive screening questions. Instead, replace these barriers with technology that creates ease for the candidate. How about an option to “quick apply” by connecting your LinkedIn profile, simple to-the-point screening questions, keep the entire process for applying on one page, and try to ensure that your careers page and application portal are mobile friendly.
3. Employer Branding
When it comes to employer branding as a recruitment strategy, consistency is key. It’s important to ensure that your brand is consistent across all of your social media channels, as well as on your careers site, and in any in-person or virtual interactions. To take it one step further, ensure that the teams conducting phone and in-person/Zoom interviews are culture ambassadors for your organization, and that they understand the importance of maintaining an employer brand. We are pleased to offer our Recruitment Branding package for any companies looking to up their branding game.
In 2021 there is more buzz around talent acquisition than ever before. Some particularity important trends include remote work and diversity, equity, and inclusion. Check back next week as we discuss the importance of employer branding.
