Employer Branding: How to Stand Out and Attract Your Dream Hire!

Employer Branding Toolkit: How Do You Stand Out?

Before an application ever arrives on your HR desk, you can be sure the candidate has spent time researching your company as much to determine if they’re a fit for you, and if your company is a fit for them. These days the vetting process flows both ways. How do you stand out as an employer to ensure that the best candidates will apply to your openings? At Reimagine Work, using our Employer Branding Toolkit, we work with clients to support them in attracting and retaining top talent. To help you get started in how to think about your employer brand, here’s some insight from our toolkit.

The What: What is an employer brand, anyways?

 When people think about their company’s brand, it’s almost always in terms of how to establish and use it to attract clients. It’s public facing, it’s what sets you apart and brings in the business. Your employer brand, which dovetails with your marketing brand, shows both current and potential employees to know who you are as a company and positions you in the employment marketplace. Done well, employer branding allows you to choose how you wish to present the company, how you stand out from competitors, and showcase who’s in your talent pool. Bringing together the elements of branding and communication, your employer brand ensures that the right message about your company is conveyed both internally and externally.

The Why: Your employer brand matters

 With the increase in remote work, we are seeing a rise in competition for top talent as candidates now have endless job opportunities available to them with a click of a button. A strong and positive employer brand will not only help in attracting the right candidates but will benefit your organization in other ways. A well-established employer brand can reduce hiring costs, time spent on hiring processes, and it can build a consistent candidate pipeline, supporting D&I initiatives, and helping in promoting your online presence.

The How: Define your employer brand

If wondering about how to get started to on a strong employer brand (or re-brand) so you can set your company apart, all the information you need can be found in employee and candidate surveys, marketing, and communication materials. Through our Employer Branding Toolkit, we can assist you in identifying these key components about your organization to ensure that the right messaging and employer brand presence is established across all audiences.

Remember, your employer brand isn’t static, there are different elements to consider, and it will require ongoing effort over time. This is time well spent, but if you’re not sure how to best target your efforts to attract top talent, or it all feels overwhelming, let’s come up with a plan together.