What's in a Name? Only Everything

Long before there was Reimagine Work, I was on the look out for a name. A name to describe who I wanted to be in my world of work and how I wanted to serve others. I wanted to work with people who wanted to find meaning in their work, serve leaders who wanted to build companies where people did more than just survived – they worked happy. I considered calling my business “Work Happy” because I wanted people to spend their days in work that made them feel good. I also bought the domain “Brave Work” because I wanted to support people willing to pursue meaning in the work they did even if that meant leaving the job they were currently in. Both were close to the mark but not exactly right.

And then one day after I had decided to leave my full-time job, I had a very heated argument with my husband who very much wanted me to have a plan that I didn’t have. My response to his question “What are you going to do?” was: “Reimagine work.”

Reimagine Work! Yes, for myself and for others. And just like that, I had it. If not the plan, at least I had the name that represented all the ways I wanted to work with people. I Googled it, the domain was available and the idea began to form. I reimagined a world where people are supported to feel good about what they do, where they feel appreciated and properly compensated, where status doesn’t rule work systems and people can be heard, valued and seen regardless of title. A space where the precious time spent away from our loved ones – pets, children, hobbies, art – had meaning. And so Work Happy/Brave Work led to Reimagine Work – and reimagining work is where you and I meet to shape a world where work can serve you in the way it is meant to. 

And so for the past almost two years since my husband posed what became the game-changing question, I have had the privilege and joy of working with people who want to work happier, braver and who are willing to reimagine the space that work occupies. I have witnessed and supported transformative change in workplaces around Victoria and the Island as companies, businesses and individuals decide to risk working happier over harder, collaboratively over competitively, and balanced over busybusybusy.

Thank you to every client who signed on with me in the past 2 years, who put their trust in a process that is so different than the status quo and Reimagined Work. I wish you all a 2020 filled with more of your good work.